It’s been well noted that Nickelodeon plans on announcing Book 2’s release date at some point this week. I assumed that Mike and Bryan would probably end up posting it on their Tumblr to break the news, but it looks like Nickelodeon will get a little creative this time around. I was able to get some more news out of Nickelodeon by assigning one of my followers (@AvatarKanol) the task of asking the network about the release date once again. I would’ve asked Nickelodeon myself, but they tend to ignore my tweets – no surprise there.
Nickelodeon responded with yet another cryptic tweet that wasn’t very difficult to decipher. They asked if there was any Avatar event on TV that could possibly announce a release date for the new season. They ended the tweet with their typical winky face that signals a hint.
I browsed through the Nickelodeon schedule for the week and found the Avatar event Nickelodeon is probably alluding to. The event takes place Thursday night at 7 pm, but I don’t think anyone will be particularly fond of it.
It’s practically déjà vu.
Thursday night at 7 pm, Nickelodeon is airing The Last Airbender movie. Many months ago, Nickelodeon premiered The Last Airbender movie and a lot of fans assumed the network would air some sort of Book 2 teaser during the premiere. The reasoning behind this assumption was that even though The Last Airbender sucked, it would do a better job of rounding up the Avatar fandom as opposed to some other animated series that no one cares about.
If Nickelodeon is going to make some sort of Legend of Korra-related announcement, it would be wise to do so to the Avatar fandom rather than the TMNT fandom. Airing The Last Airbender is just one of the numerous ways to round up the Avatar fandom during the off-season.
Nickelodeon is likely using the same logic now that we thought they’d be using many months back.
Long-story-short, if you want to be the first to hear about Book 2’s release date, you’ll likely have to sit through The Last Airbender.
Trust me – I wasn’t excited about coming to this conclusion. I didn’t want to have to report this, but there was nothing else on Nickelodeon or Nicktoons that struck me as an “Avatar event.” Nicktoons is airing 4 episode of Avatar: The Last Airbender on Saturday, but they’re doing that on Sunday as well, so it’s nothing special.
I’ll keep digging to see if there was something else I missed that could be categorized as an “Avatar event”, but this is the best we have so far.