When will Nickelodeon announce the release date for Book 3 of the Legend of Korra? About a month ago, Bryan Konietzko wrote that a release date for Book 3 had not been confirmed. This came as no surprise since the release date for Book 2 wasn’t announced until 15 months after the conclusion of Book 1. Now that just one month has passed since Book 2 concluded, it seems as though it’ll be an eternity before we get any kind of release date for Book 3. Or will it?
Several months ago, Bryan Konietzko used his Tumblr page to confirm that the offseason for Book 3 will be much shorter than the offseason for Book 2, which lasted a lengthy 18 months. We can take this to mean that all of the wait times we endured for Book 2 will be much more compacted this time around.
What this tells us is that the wait time for Book 3’s release date announcement, specifically, should be less than 15 months. That doesn’t really do us much good, so let’s dive into some more specifics.
The announcement for Book 3’s release date has a lot to do with when the season actually airs because the release date will likely be announced 2-3 months before the premiere. As of now, we have three possibilities for a release date: Spring, Summer or Fall of 2014.
I’d say a Spring release date is highly unlikely since the new season isn’t that far into production. The last time we received an update, which was about a month ago, we learned that the co-creators had just received the Take 1 animation for the first four episodes.
A Summer release date is possible (and much preferred), but I just don’t see Nickelodeon releasing the new season until they give Comic-Con the opportunity to market it.
As we learned this year, marketing is a significant factor in the launching of a new season. Nickelodeon’s marketing plan for Book 2 was exposed as a failure when the season’s ratings plummeted from the start. You could blame the low ratings on the time slot, but the fact of the matter is that many Legend of Korra fans didn’t even know the new season started when it did.
That’s a major problem that Nickelodeon will look to fix this time around. Incorporating Comic-Con into the mix as a marketing tool is a must and disregarding it in order to premiere the season over the Summer could have detrimental effects on the show’s ratings.
With the inclusion of Comic-Con in the marketing plan, Book 3 would be projected to premiere sometime in Fall just as Book 2 did. Role the clock back 2-3 months and that would mean Book 3’s release date would be announced sometime in the Summer – presumably during Comic-Con.
I expect Comic-Con 2014 to be similar to Comic-Con 2013 in that it will do most of the heavy lifting: it will announce Book 3’s release date and possibly premiere a trailer. Waiting until July 2014 seems rather cruel just to learn the release date of the new season, but it’s quite a short time span to wait when compared to last year’s wait time of 15 months for a release date.
8 months of waiting compared to 15 months of waiting is a significant difference. If this scenario turns out to be true, the wait time for the release date announcement would be nearly half of what it was last time.
It’s all obviously opinion, but if you ask me, Book 3’s release date will be announced on July 2014 during Comic-Con. Bank on it.