Expectations for the Legend of Korra in August: Release Date and Commercials

I usually despise August just because it’s essentially the Sunday of summer, but this year feels different – there’s much more excitement in the air even though the back-to-school sales are right around the corner. That excitement is likely driven from that the fact that August will involve The Legend of Korra much more than past months did. Comic-Con essentially ended the off season several weeks ago, and we’re about to enter the period of episode recaps, speculations and analysis. We’ll finally be able to discuss the show we love rather than its production status.

But before we can officially switch gears and focus on the show itself, we need to get through this last month. August may seem like a drag for some just because it’s the final stretch before Book 2, but I can assure you that things will start to get interesting in the coming weeks. There are still a few unanswered questions and expectations that need to be addressed.

That includes the release date and commercials for Book 2 – all of which should be addressed in the coming weeks. But let’s talk specifics, shall we?

In terms of Book 2’s release date, all we know is that the new season will debut in September. Any specifics you may have already heard are misinformation – nothing has officially been announced it. The new season will be premiering on Saturday, as usual, so Book 2’s release date will either be the 7th, 14th, 21st or 28th of September.

If you’re interested in learning the actual release date upon its announcement, I recommend checking Bryan Konietzko’s Tumblr. Nickelodeon will obviously make an official announcement about it either in their press release or Viacom’s press release, but the quickest way to learn the release date is by checking the co-creator’s Tumblr page.

Bryan blogged Book 1’s release date last year so I’d assume he’d do the same with Book 2’s since he knows how anxious everyone is to see the new season. As I’ve said numerous times, I’m banking on September 7th so we’ll see how psychic I really am in the coming weeks.

If you really care for my opinion, I predict that Book 2’s release date will be announced on August 11th just because that’s when Breaking Bad premieres. I love the show and so does Mike DiMartino – I’d say that’s a good enough reason, right?

Book 2’s time slot will be a little funky this time around because there’s a bit of conflict between The Legend of Korra and Teenage Mutant Ninja Turtles (TMNT). Book 1 held the 11 am time slot when it aired and so did TMNT when its first season aired. Now that both shows are airing at the same time, only one of them can hold the 11 am time slot.

From what I’ve heard, Nickelodeon has given TMNT the time slot, but I’m still searching for the source of that information. If that’s the case, I’d assume The Legend of Korra would be pushed into the 12 pm time slot. And for those asking – no – Nickelodeon won’t push Book 2 into the 8 pm time slot. That’s usually held for live-action series’ such as Sam & Cat.

If you’re curious as to when the Book 2 commercials will start airing, I have no idea. The source I had that was in touch with someone in marketing has disappeared on me – I haven’t heard from him since June. I’m about as “in” on Book 2’s marketing plan as the average fan. But what I do know is that commercials will have to start airing soon.

If Book 2 is going to premiere in September, Nickelodeon will have to start airing commercials sometime this month. Whether they will start as early as tomorrow or as late as August 30th all depends on when Book 2 will air in September. But one thing is for certain: commercials will start airing soon.

I wouldn’t get too excited about the commercials, though. You probably won’t see any new footage outside of what Nickelodeon released at Comic-Con. If the commercial advertises Book 2 as a whole, expect to see some clips from the Book 2 trailer. If the commercial advertises ‘Rebel Spirit’, you probably won’t be in for much of a treat if you’ve already seen the episode.

Those two things should take us through August pretty quickly – especially the release date. Then we’ll be back to watching new episodes of The Legend of Korra after 15 long months.

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  • abrightgrayworld

    We can only wait and hope it comes quickly.

  • PerformerFX



    I wonder if jesse will get killed, because we saw walter alone in the first episode of season 5…

    Well but thats offtopic.

    Lets move on to LOK. My personal prediction is somewhere between 10-25 august. Not too early, but also not too late. I really hope to finally see real TV commericals. They’ll reveal much more. Hopefully we get even a sneak peak. ;D

  • Italian

    lol… “Mike DiMarino”

    • http://avatarthelegendofkorraonline.com/ Keval

      My bad. Fixed.

  • Alyssa

    How do you know its premiering on a Saturday? Nickelodeon’s Saturday animation lineup is full, and their is no space for Korra. Nick could be eyeing another potential day.

    • http://avatarthelegendofkorraonline.com/ Keval

      I guess they could change it, but I don’t see why they would do that. Korra brings in the most views and Saturday is prime-time. There’s only 14 episodes so they’ll want to get as much out of each episode just as they did with Book 1.

      • Pokefan9150

        The Legend of Korra is Nick’s top show Therefore, it should get priority on its airing time over all of the other shows, right?

  • Jason

    Shouldn’t we expect another trailer since nobody in the first trailer talked?

    • http://avatarthelegendofkorraonline.com/ Keval

      Possible, but I don’t think so. Now I think they’ll just get the word out with commercials.

  • KorraFan

    I think commercials will start airing during the one-hour “Teenage Mutant Ninja Turtles”, season finale, which is airing this Thursday at 8:00. :)

    • Derrick

      I think that’s a good assumption. Since TMNT will be airing with LOK in September it makes since to advertise korra with nick’s other popular action show. Not to mention bringing in newcomers who watch the turtles but not korra. Though Nick has disappointed in the past so I wont get my hopes up too high for commericials starting to air in two more days.

  • Lauren

    Who else read the title wrong and thought it meant LOK was going to premier in August?

  • Amonster

    If you guys are looking for a great show to pass the time try the anime Attack on Titan. It came out in April this year and it’s been making waves ever since. Its the best anime series I’ve seen since Fullmetal Alchemist Brotherhood. I will warn you though its very violent and disturbing. Mainly because the humanoid giants called titans that they fight are not only creepy but there sole desire is to consume humans. However this anime has some terrific characters both male and female that not only develop but kick ass (the main female character is one of the best female characters I’ve ever seen in an anime). It has ZERO fan service (which I’m thankful for) and a great story filled with tons of mystery, twists and turns. The animation is as good as Korra’s and the action sequences are thrilling. Its available on Hulu, Funimations website and crunchroll in sub only if you’re interested. Can’t recommend this anime enough.

    • DunbansBiggestFanForever

      yes! yes! yeeeessss!!!!

  • Admiral Lorenzo

    I actually think that Sym-Bionic Titan is a great, mature, action show that lacks the corniness in the shows these days…but Cartoon Network stopped making episodes !! It was a awesome show…

  • Admiral Lorenzo

    Phoenix Lord Keval, how did you add that background picture of Jinora riding that spirit on your twitter page !? I want to add a picture and I don’t see any settings to manipulate it…your a master at this, please help me !!

    • http://avatarthelegendofkorraonline.com/ Keval

      Send me the URL to your blog.

      • Admiral Lorenzo

        Sure…but I want it on my Twitter page if that’s what you meant, but okay !! Thanks !!

  • Melanie R.

    I just received a reply from @NickelodeonTV on Twitter…..they said that we might know the full premiere date within a little more than a week! 😀

    • YES

      can you post a screenshot pleease?

  • Pingback: Nickelodeon: Book 2’s Release Date to be Revealed in “a Little over a Week” | Avatar: The Legend of Korra - Season 2 Release Date, Trailer & News()

  • Sibis

    Korra: So, what do you think of Eska, in a “girlfriend” sort of way?
    Mako: She’s good! But I think it makes more sense for me to go for Korra.
    Korra: [Slightly annoyed.] I was talking about a girlfriend for Bolin!
    Mako: I know, that’s what I thought you meant.
    Korra: Well?
    Mako: I don’t know, Ko. It doesn’t seem like a good idea for Bolin to date Eska.
    Korra: You just said she was good two seconds ago.
    Mako: Yeah, Eska has class and the daughter of the Northern Water Tribe Chief and stuff, but I don’t know if she’s really “girlfriend material”. She’s more like a pal.
    Korra: You’re nuts! Bolin and Eska could be perfect for each other. Okay, I don’t care what you think, I’m going to support them.
    Mako: Look, it just isn’t smart for Bolin to date your cousin, especially when we are a couple. Maybe I should go have a talk with Eska. Yeah. *Leaves Korra alone.*
    Korra: Yeah, yeah, I know, ahh. *Gets attacked by a Dark Spirit.*

    • DunbansBiggestFanForever

      is that actual dialogue?

      • Sibis

        I modified the script of Episode 5 where Bolin is asking Mako about Korra.

  • daniel yefru


  • daniel yefru

    wew i can comment again i went bonkers

  • Pingback: Will the TMNT Finale Advertise Book 2 of The Legend of Korra Tonight? | Avatar: The Legend of Korra - Season 2 Release Date, Trailer & News()