I usually despise August just because it’s essentially the Sunday of summer, but this year feels different – there’s much more excitement in the air even though the back-to-school sales are right around the corner. That excitement is likely driven from that the fact that August will involve The Legend of Korra much more than past months did. Comic-Con essentially ended the off season several weeks ago, and we’re about to enter the period of episode recaps, speculations and analysis. We’ll finally be able to discuss the show we love rather than its production status.
But before we can officially switch gears and focus on the show itself, we need to get through this last month. August may seem like a drag for some just because it’s the final stretch before Book 2, but I can assure you that things will start to get interesting in the coming weeks. There are still a few unanswered questions and expectations that need to be addressed.
That includes the release date and commercials for Book 2 – all of which should be addressed in the coming weeks. But let’s talk specifics, shall we?
In terms of Book 2’s release date, all we know is that the new season will debut in September. Any specifics you may have already heard are misinformation – nothing has officially been announced it. The new season will be premiering on Saturday, as usual, so Book 2’s release date will either be the 7th, 14th, 21st or 28th of September.
If you’re interested in learning the actual release date upon its announcement, I recommend checking Bryan Konietzko’s Tumblr. Nickelodeon will obviously make an official announcement about it either in their press release or Viacom’s press release, but the quickest way to learn the release date is by checking the co-creator’s Tumblr page.
Bryan blogged Book 1’s release date last year so I’d assume he’d do the same with Book 2’s since he knows how anxious everyone is to see the new season. As I’ve said numerous times, I’m banking on September 7th so we’ll see how psychic I really am in the coming weeks.
If you really care for my opinion, I predict that Book 2’s release date will be announced on August 11th just because that’s when Breaking Bad premieres. I love the show and so does Mike DiMartino – I’d say that’s a good enough reason, right?
Book 2’s time slot will be a little funky this time around because there’s a bit of conflict between The Legend of Korra and Teenage Mutant Ninja Turtles (TMNT). Book 1 held the 11 am time slot when it aired and so did TMNT when its first season aired. Now that both shows are airing at the same time, only one of them can hold the 11 am time slot.
From what I’ve heard, Nickelodeon has given TMNT the time slot, but I’m still searching for the source of that information. If that’s the case, I’d assume The Legend of Korra would be pushed into the 12 pm time slot. And for those asking – no – Nickelodeon won’t push Book 2 into the 8 pm time slot. That’s usually held for live-action series’ such as Sam & Cat.
If you’re curious as to when the Book 2 commercials will start airing, I have no idea. The source I had that was in touch with someone in marketing has disappeared on me – I haven’t heard from him since June. I’m about as “in” on Book 2’s marketing plan as the average fan. But what I do know is that commercials will have to start airing soon.
If Book 2 is going to premiere in September, Nickelodeon will have to start airing commercials sometime this month. Whether they will start as early as tomorrow or as late as August 30th all depends on when Book 2 will air in September. But one thing is for certain: commercials will start airing soon.
I wouldn’t get too excited about the commercials, though. You probably won’t see any new footage outside of what Nickelodeon released at Comic-Con. If the commercial advertises Book 2 as a whole, expect to see some clips from the Book 2 trailer. If the commercial advertises ‘Rebel Spirit’, you probably won’t be in for much of a treat if you’ve already seen the episode.
Those two things should take us through August pretty quickly – especially the release date. Then we’ll be back to watching new episodes of The Legend of Korra after 15 long months.