When it comes to determining a plausible premiere date for Book 3 of The Legend of Korra, the San Diego Comic Con is a major event that must be factored in. Throughout the past two seasons of the series, Comic Con has been instrumental in the department of marketing. The convention has been responsible for unveiling trailers, clips and even information pertaining to the release date. Book 2 had the luxury of having two Comic Cons worth of promotion over the course of the past few years. Now that Book 3 is supposedly right around the corner, fans are expecting Comic Con to unveil a similar arsenal of information: trailers, clips, release date etc.
While the Book 2 offseason was difficult to deal with, we had an entire Comic Con’s worth of information to speculate and/or debate about until the following year’s convention. For Book 3, however, we’ve had scraps of information to go on for several months now. Thus, it should be no surprise that many fans are anxious to know what will be revealed at The Legend of Korra’s Comic Con panel this year.
At the same time, fans must ask themselves whether or not Nickelodeon will even wait until after Comic Con to premiere Book 3. That’s the million dollar question at this point. Word from multiple sources involved in production is that Book 3 will premiere “soon.” This has been stated repeatedly since March of this year, so it’s still a valid claim.
If Book 3 truly is coming soon (with respect to the month of March), it would be no surprise if the new season premiered before Comic Con – which begins on July 24th. Still, no season of The Legend of Korra has premiered before being advertised at Comic Con. Will Book 3 be any different, or will Nickelodeon stick to their roots?
My gut tells me that Book 3 will premiere before Comic Con, but my head tells me that it will premiere after Comic Con. In most cases, it almost seems heroic to go with the gut instinct and be different. In this scenario, going with my gut is – quite frankly – a bit stupid. While I know I said I was expecting a June release date in my last post, I have decided to let logic sway my opinion. A June release date seems nearly impossible at this point if you think about it. May is nearly over and Nickelodeon hasn’t even started marketing yet. Even if Book 3 is complete and ready for viewing, it’s ultimately up to Nickelodeon to decide when to premiere it. By the looks of the lack of marketing, it truly looks like Book 3 will end up premiering after Comic Con.
But that doesn’t necessarily mean we’re looking at a fall release date. The optimistic in me still believes Book 3 will premiere in summer. I obviously have no evidence to support my claim as it is an opinion, but hear me out anyways.
During the New York Comic Con last year, Beginnings – part 1 was premiered a week in advance. The early screening prompted those intrigued to tune in the following week to see the second part of the episode. It was a great way to market the season and it kept disappointed fans in the loop one extra week, which ultimately paid huge dividends. After Beginnings, the season really took off and was more equally enjoyed.
My theory is that Nickelodeon will use Comic Con in a similar manner, but with different intentions. There could be a descent amount of marketing leading up to Comic Con, and the panel might ultimately include an early screening of Book 3 – which would be episode one, A Breath of Fresh Air. Those intrigued would have to watch the official one-hour premiere – which would likely only be weeks after – to find out what happens in the second episode, Rebirth.
Of course, Nickelodeon could junk this idea completely and follow the same script they’ve been using for years: act like the season doesn’t exist until Comic Con, then market it like hell. The kicker in this scenario is that so many people have claimed that Book 3 is coming soon.
By factoring in all of the information we’ve received about Book 3’s release date thus far, this is the best scenario I was able to come up with. It could be completely right, or totally wrong. This is Nickelodeon we’re dealing with, and I haven’t had much success reading them.
We’ll see what happens in a couple months, but for the time being the floor is yours. How do you think Comic Con will be used to market Book 3?