Earlier this evening, I made an interesting observation about the Legend of Korra’s copyright formality. Upon seeing the first two episodes of Book 3 being listed as copywritten in the official database, I began to dig through all other copywritten material pertaining to the Legend of Korra. As expected, all of the episode titles from Book 1 and Book 2 were listed. Under the listing was also the date that each particular episode title was listed.
I initially looked at Book 2’s premiere episode, titled Rebel Spirit. Rebel Spirit was listed in the database on May 2nd, 2014 – four months before the actual episode premiered. Intrigued, I looked up Book 1’s premiere episode, titled Welcome to Republic City. Welcome to Republic City was listed in the database on December 15th, 2011 – also four months before the actual episode premiered.
Could this correlation be a coincidence? Of course. But is it possible that this correlation could accurately predict the release month of Book 3? Of course.
Book 3’s premiere episode, titled A Breath of Fresh Air was listed on January 31st, 2014. Due to the fact that the episode was listed on the last day of January, it would be wise to simply round up the month to February. Four months past February is June 2014, which is a month many fans are expecting to be the premiere month of Book 3.
Judging by the amount of people claiming that Book 3 will premiere soon, it would make perfect sense for Book 3 to premiere in June because the month is not particularly far away.
At this point in time, a June premiere would be considered “soon.”
The real question, however, is whether or not June makes sense from a production and marketing standpoint. As far as production is concerned, I don’t think a June premiere month would be difficult to make. Animation on Book 3 is already complete, and that’s the heavy stuff – for the most part.
All that remains is sound implementation, color corrections and potential voice overs. All of which are considered the final stages of production.
In terms of a marketing standpoint, however, a June release month is a bit dicey. Nickelodeon has yet to publicly acknowledge the existence of Book 3 and they used Comic Con to break the ice for Book 2 last year. Comic Con is scheduled for July this year – as usual – so Nickelodeon won’t be able to use Comic Con as marketing if they decide to premiere Book 3 in June.
Obviously, Korra Nation is Nickelodeon’s main form of marketing The Legend of Korra. While I think it’s a brilliant scheme, it’s not powerful enough to market Book 3 alone. Nickelodeon will need to begin releasing commercials and clips of the new season – and soon, too.
The longer it takes for Nickelodeon to begin marketing, the more we as fans are forced to push-out our expected release date for Book 3.
At the end of the day, I expect Book 3 to premiere in June. I think Nickelodeon will pull some strings and add Book 3 into their schedule even if they don’t market it to perfection. There’s just too much evidence piling up claiming that Book 3 will premiere sooner rather than later. I wouldn’t necessarily list this as ground-breaking evidence, but it does give us a bit of a look at the scheduling aspect of things.
According to this database, Viacom likes to list copyrights for premiere episodes four months before the actual premiere. Hopefully this correlation continues with Book 3.