Just after Nickelodeon stated that The Legend of Korra would remain at its normal time slot, they decide to switch things up again and change Book 2’s time slot to Friday nights at 8:30 pm EST. Nickelodeon confirmed this change through their Twitter, so it’s official information that should remain true pending any further changes to the schedule. If anything, this change in Book 2’s time slot confirms my expectations: Nickelodeon is worried. Even though Book 2 has beaten out all other Nickelodeon shows in terms of ratings, the network expected more and rightfully so.
Book 1 averaged close to 3.5 million viewers on a weekly basis. As of now, Book 2 is averaging around 2.4 million views which is a loss in over 1 million views between both seasons. The series nearly lost 1/3 of its viewers and that has to be alarming for Nickelodeon.
As you can see, the network’s plan of action was to move the series into the 8:30 pm EST time slot, but will that do the trick?
It’s tough to determine whether or not this decision will have a positive impact on the show until we see next week’s ratings. My guess is that it’ll probably remain the same just because the time doesn’t seem to be the issue – the actual day is what’s causing problems.
But like I said – we’ll see. Does this new time slot benefit you? It doesn’t change a thing for me.