Warning: This rant may not be suitable for children or adults in love with the Nickelodeon.
Clearly, I’m a bit frustrated with the “glorious” network that brought The Last Airbender and The Legend of Korra to television. Just when we thought we’d get some official news about Book 2, specifically a trailer, Nickelodeon pulls the rug from underneath us and laughs. If the executives over at Nickelodeon were the least bit competent, they’d understand how advertising Book 2 during a commercial break of The Last Airbender was so perfect.
Most of the Avatar fans, both young and old, were all watching Nickelodeon together for the first time since the season finale of Book 1. When you have an entire fan base rounded up, you capitalize, but Nickelodeon ignored it. Like I have said before, The Legend of Korra is probably the most mature animated series Nickelodeon airs on their network. To think that all Legend of Korra fans are avid Nickelodeon watchers is ridiculous.
There’s a good chunk of the fan base that doesn’t even watch Nickelodeon unless The Last Airbender or The Legend of Korra airs. They’ve outgrown the network; it’s as simple as that. Obtaining a moment in which all the fans, both young and old, are watching the network is rare. It doesn’t come by that often, but when it does, Nickelodeon needs to take advantage of the scenario. They need to advertise Book 2 and show its fans that it still does exist. They need to rejuvenate the fan base that’s been left dead in the water since Comic-Con.
Besides, viewers who don’t take part in the online fandom likely know nothing about Book 2. Why should they? Ever since Book 1 ended, Nickelodeon has not even mentioned Book 2 on their network. How can you expect older fans that are not a part of the online fandom to even know about Book 2? It’s not like they spend their free time watching Spongebob Squarepants (at least I hope not). There’s no way for Book 2 to even be advertised to them. There was an opportunity when a lot of these older fans were watching The Last Airbender movie on Nickelodeon, but the network blew that chance. Realistically speaking, I don’t think there is another way to massively advertise Book 2 to the older fans that don’t watch Nickelodeon.
But surly Nickelodeon has its own plan, right? I personally wouldn’t think too much of their current “plan.” Up to this point, their “plan” has screwed the older fans and they’re currently screwing us online-fans. Why? Because based on how the Twittersphere’s been rolling these days, it looks like Nickelodeon has set a release date for Book 2, but they aren’t telling us the date for reasons that defy logic.
So far Nickelodeon has completely ignored the fact that Book 2 even exists and they refuse to release a trailer even at the most opportune time. Surly it would be in their best interests to rejuvenate a fandom that has been sitting dry for over 7 months, right? If they don’t want to give us some sort of trailer, why don’t they just tell us the release date? It’s not like it hasn’t been decided yet. David Faustino has been telling people on Twitter that it’s an “Ancient Chinese Secret” for weeks now. Earlier, he was telling people it would release in April, but in reality, this was merely a guess.
The fact that Faustino is now refusing to tell us rather than guessing proves that a release date has been set, but Nickelodeon clearly doesn’t want anyone to know about it yet. Why?
Before Book 1 of the Legend of Korra came out, fans were obviously very anxious for the show. We didn’t receive a release date until a month before the show aired, but it really wasn’t a problem. We received leaks of the first episodes 4 months before the show even aired. The fans were taken care of. We had enough to feed on during the waiting period.
This off-season has been utterly ridiculous so far. No trailer, no release date and no mention of Book 2. The best part about it all is that we’re expecting the Book in less than 3 months.
But if you look at the big picture, none of this really matters for us. All of us will see the trailer whenever Nickelodeon decides to air it and all of us will know the release date even if we don’t watch Nickelodeon. What’s problematic is that Nickelodeon’s marketing plan for Book 2 is beyond awful. It’s a stretch to even say Nickelodeon has a marketing plan for Book 2 at all. I’m sure they do, but it definitely hasn’t been implemented yet.
My hope is that Nickelodeon doesn’t wait until March to start advertising Book 2, because it’ll only hurt them in the end.
I sincerely hope you enjoyed reading my rant about Nickelodeon. Be sure to let me know your thoughts on Nickelodeon’s “strategy” in advertising Book 2 below.