After several years of waiting, Nickelodeon has finally decided to premiere The Last Airbender movie on their network. The Last Airbender will be making its first television premiere this Monday (tomorrow), January 21st at 6 PM, on Nickelodeon. Now I’m not writing this post to further bash this movie since I know that a lot of people who visit this blog seem to like the movie. I don’t know why, maybe they’re seeing something in it that I’m not.
Anyways, the premiere of The Last Airbender comes at a very interesting time. January is coming to a close and February will start up fairly soon. After a shortened month in February, we have March and then finally April, which is believed to be the release month for Book 2. That means we only have about 3 months left until Book 2 of The Legend of Korra supposedly begins.
However in the world of television exclusively, Book 2 of The Legend of Korra doesn’t even exist. Since the conclusion of Book 1, Nickelodeon hasn’t even mentioned the existence of Book 2 of The Legend of Korra on TV.
Now that may seem like a big deal, but it’s really not. Lots of people use the internet and, as a result, lots of people know that Book 2 has been in production during the past months. But that doesn’t necessarily mean everyone knows about Book 2. There are actually a decent amount of people who are questioning whether or not Nickelodeon will even release a Book 2. Not a lot, obviously, but there is definitely a good chunk of people who know nothing about Book 2.
But that’s not necessarily a problem. That’s why television networks air commercials in the first place. If Fox hadn’t aired a commercial for Paranormal Activity 4, I wouldn’t have even known it was in the makings. It’s simply the cycle of advertisements.
So that’s why we should be expecting Nickelodeon to air a Book 2 commercial or trailer in the near future. With Book 2 only about 3 months away, Nickelodeon will need to start reminding and/or notifying their fans that The Legend of Korra is not over. A second Book is still scheduled to air. But how are they going to convey that message to such a large fandom?
They’ll have to round them all up in one broadcasting segment and send a mass message about Book 2 that will likely be in the form of a trailer or commercial. But what kind of broadcasting segment would have the ability to round up all Avatar fans? Surly a few re-runs of The Last Airbender and/or The Legend of Korra couldn’t round up the fandom. But what about the world premiere of The Last Airbender movie that hasn’t even been on television yet?
Yeah, that could do the trick.
The Legend of Korra is a much more mature show, especially compared to other shows that Nickelodeon airs. As a result, a lot of its viewers are not necessarily avid Nickelodeon watchers anymore since they too are much older. They tune into Nickelodeon occasionally and at their own will especially when The Last Airbender or The Legend of Korra is on TV. Mike and Bryan know this and so does Nickelodeon. So in order to round up Avatar fans of all ages, Nickelodeon will air The Last Airbender on their channel tomorrow.
It doesn’t matter how good or how bad the movie may have been in the eyes of certain people, it will draw a crowd. And my prediction is that Nickelodeon will use that golden opportunity to remind all the Avatar fans that Book 2 does in fact exist and that it will be coming out within the next few months.
So I will go out on the record by saying that I expect some sort of Book 2 trailer or commercial tomorrow during the time that The Last Airbender premieres. Don’t get yourselves too excited and expect it, as we don’t exactly know Nickelodeon’s actual thought process. But based on my thought process and how I see it, tomorrow would be a golden opportunity for Nickelodeon to advertise Book 2 of The Legend of Korra.
Let me know what you think in the comments below.