As the title says, this article is merely a prediction piece. This is simply how I would perceive the Nickelodeon Network to act when it comes to strategically airing The Legend of Korra. None of these assumptions are necessarily confirmed.
In case you are unaware, Networks base their Television Schedules on one thing: money. They research trends and data to find the best shows for specific times of the year. The Legend of Korra is a special show for Nickelodeon because it’s one of the Network’s biggest series’, and thus, their biggest source of profit. When The Legend of Korra airs, Nickelodeon has a massive spike in viewers, many of which are not necessarily avid Nick fans. And because of this, Nickelodeon’s ratings as a whole sky rocket causing an influx of potential advertisers who are willing to pay a lot of money to have their commercial aired.
That’s why Nickelodeon ordered 2 more Books of The Legend of Korra, they know how valuable the series is to the Network. And now that DirecTV has dropped the Network (causing a 20% dip in ratings), Nickelodeon will need to ensure that their highest rated series, The Legend of Korra, is aired strategically to boost the Network’s ratings to the highest degree.
That being said, the only way to efficiently predict when Book 2 of The Legend of Korra will air is to research and find the best times for Nickelodeon to have a massive influx in viewers as a whole. Once we find the appropriate time slot, we find a potential air date.
Upcoming Nickelodeon Shows:
Due to the dip in Nickelodeon Ratings, the network has created a massive line up of new television series’ to increase ratings. I have listed many of them below:
- Power Rangers Megaforce (premieres 2013)
- Marvin, Marvin (premieres 2013)
- Teenage Mutant Ninja Turtles (premieres September 29, 2012)
- Sanjay & Craig (premieres 2013)
- Monsters vs. Aliens (premieres 2013)
- Rabbids TV (premieres spring 2013)
- Life With Boys (premieres 2012/2013)
- Grounded (premieres 2013)
The shows listed above are just the scheduled series’ thus far, and you’ll notice that they all premiere right around 2013. Since current shows like iCarly and Victorious are now ending, this new lineup of shows is the future of Nickelodeon. And if the network wants to keep its ratings from plummeting, the executives will need to ensure that these shows are advertised well around the Nickelodeon network. They need to make sure that people hear about these shows and actually give them a chance.
That’s where The Legend of Korra comes in.
Utilizing The Legend of Korra to Help the Network:
Like mentioned earlier, The Legend of Korra is Nickelodeon’s special show. It ranked as Nickelodeon’s most-watched animated series premiere in three years with a whopping 4.5 million views.
Now imagine how well Book 2 will do with all the anticipation that’s been rising from Comic-Con.
Nickelodeon will have to rely heavily on The Legend of Korra to help spread the word for their upcoming series’. And even though The Legend of Korra won’t be Nickelodeon’s only source to get the word out, it will be a huge one. Nickelodeon won’t waste The Legend of Korra’s ratings on just outside advertisers. They will use the show to hopefully boost the ratings and interest for their own new shows too.
Nickelodeon is currently in panic mode – and who wouldn’t be? Losing 20% of your viewers is a BIG deal. The Network will do whatever it can to ensure the success of their future shows, and their plans will likely start with The Legend of Korra.
Now that we understand how The Legend of Korra will likely be used to benefit the Network as a whole, it’s prediction time.
Prediction of Book 2’s Air Date:
Nickelodeon will likely air Book 2 of The Legend of Korra whenever they feel it can best boost ratings for the Network as a whole. With many new series’ coming out in 2013, Nickelodeon will make it their mission to generate interest by using The Legend of Korra as the spark.
That being said, I expect Book 2 of The Legend of Korra to air sometime during the months of December 2012-February 2013 (If I had to choose one month, I’d chose January). In this case, Book 2 of The Legend of Korra would air for roughly 4 months while continuously reminding its 4 million viewers of the new series’ that will air during the course of 2013.
And due to this, those series’ will likely get huge ratings during its premiere and fizzle out depending on how good or bad the show is. Every series fizzles out to some degree as the premiere is always the highest point in a show’s ratings history.
The Nickelodeon Television Network is more concerned about money than entertainment, and rightfully so. They will air Book 2 of The Legend of Korra whenever they feel it’s strategically the best time to do so. Based on my research thus far, I have come to believe that it will air sometime this winter. But as I have already said, this is a prediction.
If you have your own opinion on Book 2’s release date, don’t be shy to chime in below. I’ll do my best to reply with my thoughts, as well.